Mexico's Most Famous Artist Inspiration for New Frida Kahlo Tequila

Super Premium Tequila Available This Fall

NEW YORK, NY -- (MARKET WIRE) -- 09/19/2005 -- Mexico's most famous female artist and style icon, Frida Kahlo, is the inspiration for a new super premium tequila, Frida Kahlo Tequila.

Frida Kahlo Tequila is made from 100% pure blue agave and hand-crafted to the highest standards. Initially, Frida Kahlo Tequila will be launched in three major U.S. markets, including New York, Los Angeles, and Miami, as well as in Mexico, with plans to expand nationally in 2006. Frida Kaho Tequila will be sold at leading spirits shops, and restaurants.

Frida Kahlo Tequila is made in Jesus Maria, in the highlands of Jalisco, Mexico. Three different types of tequila will be available: Blanco, Reposado, and Añejo.

Frida Kahlo Tequila Blanco is naturally fermented for up to four days; the agave juices are then double-distilled in antique copper stills and bottled un-aged. The result is a smooth, super-premium tequila that mixes perfectly with your favorite drink. Retail price per bottle will be $50.

Frida Kahlo Tequila Reposado is aged after fermentation in American Oak casks for six to nine months before bottling. The result is a smooth, super-premium tequila to enjoy by itself or mixed in a cocktail. Retail price per bottle will be $65.

Frida Kahlo Tequila Añejo is aged after fermentation in American Oak casks for at least three years before bottling. The result is exquisitely smooth, super-premium tequila that, like a fine cognac, is meant to be sipped and savored. Retail price per bottle will be $90.

"In cooperation with the Frida Kahlo family estate, Dorado, Pizzorni & Sons, LLC Importers is proud to announce the launch of Frida Kahlo tequila. This tequila is superior to others because it is elaborated in small batches through a 100% natural, handcrafted and traditional process. We only use the finest quality blue agaves and natural ingredients," said Jorge Gutierrez, President of Dorado, Pizzorni & Sons, LLC.

U.S. distribution of Frida Kahlo Tequila will be handled by Southern Wines & Spirits.

It has been an exciting adventure to develop and launch a product that would characterize my Aunt Frida: her love for Mexico, her strength and her passion for life. Tequila, her favorite drink, accompanied her in the greatest moments of her life," said Kahlo's niece, Isolda P. Kahlo. "While searching in the region of Jalisco it was a unique opportunity and a great challenge to obtain the right quality, taste and pureness that would match Frida's expectations. Always taking care of the finest details, Frida Kahlo Tequila is a Super Premium Tequila that my family and I proudly present to the world, at the level and quality of the tequilas that Frida would definitely expect from her favorite drink."